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The 4th Nantou Chocoffee Festival "LET'S PLAY" was held at the Fuxing Hot Spring Park in Puli Township from June 8th to 16th. The 9-day event, spanning the long weekend for Dragon Boat Festival, featured 15 major thematic zones and 6 exhibition areas and included some large-scale activities, such as Thousands People Pour-Over Coffee and Thousands People Roasting Coffee Beans.  

The opening ceremony of Nantou Chocoffee Festival was celebrated on June 8th. Deputy County Mayor Wang RuiDe attended the ceremony and pulled the rope to split open the Kusudama, together with legislator Ma WenChun and Mai YuChen, Pan YiChuan, Deputy Speaker of Nantou County Council, and other guests, to officially kickoff the start of Chocoffee Festival. According to Deputy County Mayor Wang, the event held this year covered an area of ​​six hectares and gathered 120 venders of local specialty coffee and international award-winning chocolate brands, aiming to promote Nantou’s coffee and chocolate industry and boost the surrounding tourism and hotel business.

The main activity in the first day of the event was the Thousands People Pour-Over Coffee Carnival (千人手沖咖啡嘉年華) with the coffee master Zhu ShuMing demonstrating the tips of pour-over brewing. Deputy County Mayor Wang and county councilor Lin FangYu also participated in this pulsating activity. In the evening, a golden song concert attracted thousands of participants, and an amazing drone fireworks show featured the well-known IPs of "LAIMO (馬來貘)” and “Song Song Meow (爽爽貓)” drew the opening ceremony to a perfect end.

The long weekend drew in large crowds. To motivate customers to buy, a Gift with Purchase campaign was held in the exhibition areas. One-time capsule toy lottery was offered with any NT$688 purchase. The total value of the prizes exceeds NT$1.5 million, including various brands of coffee beans, chocolate gift boxes, etc. Moreover, a commemorative coin for the Year of the Dragon from ZiNan Temple was free with purchase at Nantou Flavor Hall.

During the Festival, there were free pour-over brewing classes, chocolate-making classes, facilities for parent-child, and bartending experience with mixers of chocolate and coffee. Peripheral goods such as three commemorative tasting cups under the design of Hung Yi, the international artist, were available as souvenirs. In addition, the venue equipped a hot spring foot-soaking pool and a parent-child park with shuttle buses and self-driving electric cars offered for visitors to have fun within the venue with ease.

Two large-scale activities, Thousands People Roasting Coffee Beans (千人烘豆) and Florian Coffee Day (花神咖啡風格日), took place on June 9th and 15th respectively with outdoor concert and fireworks show held at the night. An extra drone fireworks show with the theme of "LAIMO (馬來貘)” and “Song Song Meow (爽爽貓)”was arranged to attract crowds on the 15th. Ko Wen-je, Chairman of Taiwan People's Party, attended the “Thousands People Roasting Coffee Beans” activity on the 15th and personally roasted coffee beans together with County Mayor Hsu ShuHua, Pan YiChuan, Deputy Speaker of Nantou County Council and others. He appreciated that the Nantou Chocoffee Festival was very interesting and planned to take the roasted beans home. In the other hand, County Mayor Hsu introduced that Nantou has not only famous tea, but also excellent coffee and chocolate, hoping to let more people know about Nantou’s high-quality products.

At the closing ceremony held on June 16th, County Mayor Hsu ShuHua excitedly announced that the Festival attracted a total of more than 460,000 attendances, driving the tourism production value to over NT$300 million. In her speech, she expressed her gratitude to all participants and supporters and her pride in Nantou's world-class coffee and chocolate brands. Nantou County Government will keep promoting local industries through various events to bring more tourism benefits.