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Elder cards can be used on the northbound side of Kuo-Kuang Motor Transport starting December 1... 2018-12-10
Private firms take an interest in investing in JiuJiu Peaks (99 Peaks). Lin Ming-chen called it “A dawn of construction”... 2018-12-10
The 66th county sports campaign with 13,283 athletes participating. 2 players achieved new records in 2 track and field events.... 2018-12-10
The “Nantou Tea App”: Using technology to enhance sales of agricultural products... 2018-12-10
Participation of 4,000 Runners from 25 Countries in Sun Moon Lake Marathon; Deputy County Magistrate Chen’s Hope for Standard Chartered Marathon... 2018-11-15
Investment Intention Letter Proposed by ShowTime Cinemas in Nantou for “Building a Cinema City at NTD 1 Billion”... 2018-11-15
Exciting Double Tenth Celebration with Energetic Rock Concert... 2018-11-15
Successful Conclusion of Nantou Global Tea Expo with Historically High Record of Number of Visitors and Sales Revenue... 2018-11-15
Taichung, Changhua, Nantou, Miaoli county and city leaders meeting held in Miaoli, achieving 47 proposals... 2018-10-17
Tens of Thousands of swimmers overcome difficulties; more than 20,000 swimmers enter the water to take the challenge... 2018-10-17
Lin Ming-chen inspected the quality and progress of the Fu-Xing Farm Hotel Resort Project... 2018-10-17
A push to build an eco-tourism “Starry Sky Town,” the opening of the Qing Jing Milky Way Festival... 2018-10-17
Tea Pick Contest held in Dalun Mountain. Top tea pickers in Taiwan gathered to compete there... 2018-9-7
Nantou County Government endeavors to secure NT$350 million of funds to revive Dongpu Hot Spring... 2018-9-7
County Magistrate Lin Ming-chen hosted the groundbreaking ceremonies of the lecture building of Sin Siang Elementary School at Xinyi Township and the quarters of the Tong-fu Junior High Sc... 2018-9-7

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Theme The “Nantou Tea App”: Using technology to enhance sales of agricultural products
Bureau Nantou County Government
Date of Announcement 2018-12-10
Content

    Imported tea has no guarantees of its quality. How can consumers know they are purchasing authentic high-quality tea from Nantou? With the assistance of the Industrial Development Bureau, Ministry of Economic Affairs and the county government, the Zhongtou Cable Television Network of Taiwan Optical Platform announced the official release of their newly created “Nantou Tea App” at the county government’s headquarters on November 1. The app combines tourism and network sales to develop business in the tea market. County Magistrate Lin Ming-chen explains that technology can enhance the sales of agricultural products, and it can also market local tours. The growth cycle of agricultural products from plantation to the market can be found out with ease, and it also helps the farmers in selling their products.

    Internet technology implemented into marketing is a trend nowadays. The Internet not only takes inquiries about agricultural products but is also developing local tours to the origin. The Institute of Information Industry Central Industry Research & Service Division (CID) developed the 3D AR/VR Smart tour and a specialty sales system. Its development created a new sales channel by Kiosk that unites the products on a single platform. By taking Nantou as the center of logistics, the channel expanded to districts in Taichung and Changhua. The concept drives the consumers to venture into Nantou by joining local tours, and also encourages the sales of specialty products in diverse channels.

    The related developers exhibited their results at the release conference. This includes the major developer Kiosk Platform that arranges the tours and product sales, Hyperquantum (HQT) that provides safety tests to ensure origin transparency, and XDThink that offers soil humidity and temperature monitoring at the tea garden. The technology takes the agricultural industry into a further advanced level.

    Among the developers, the isotope origin inspection technology allows the construction of a Nantou tea production database to accumulate big data, mixed tea leaves can be easily solved, bringing a win-win result for the tea farmers and customers.

    County magistrate Lin and President of Taiwan Optical Platform Liao Tzu-tsen both believes that the Internet offer assistance in the development of agriculture and tourism. Public users can simply download the “Nantou Tea App”, then easily find out information such as the origin of the farm that produced it, the farmer, and the environmental data related to the plant. The customer can purchase the tea without worries. President Liao also said that Nantou is the homeland of tea. With technology applied to a traditional industry through digitalization, tea and other agricultural products can be sold directly to the end consumer.

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